Kellogg's : [the greatest name in cereals] / William Gould
By: Gould, William.Material type: TextSeries: Business in action. Publisher: Bath Cherrytree 1997Description: 48 s. ill.ISBN: 0745153011.Subject(s): Mat | Livsmedel | Drycker | Näringsväsen | EkonomiOther classification: Qca | uQz Kellogg Company | Qz
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Enhanced descriptions from Syndetics:
Part of a series looking at large, well-known companies which supply the needs of the modern consumer and create the demand for their developing products. This book looks at the history of the Kellog's company and the characters of the people who founded it. It examines the concept of the business - the great idea that started it and the skills and industry that turned onto it into the massive concern that it is today.