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The experience economy

By: B. Joseph Pine II.
Material type: TextTextISBN: 9781422161975.
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Enhanced descriptions from Syndetics:

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.<br> <br> And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?<br> <br> Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.<br>

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Table of contents provided by Syndetics

  • Preview to the Updated Edition: Beyond Goods and Services (p. ix)
  • Preview: Step Right Up (p. xxiii)
  • 1 Welcome to the Experience Economy (p. 1)
  • 2 Setting the Stage (p. 41)
  • 3 The Show Must Go On (p. 65)
  • 4 Get Your Act Together (p. 107)
  • 5 Experiencing Less Sacrifice (p. 123)
  • Intermission: A Refreshing Experience (p. 145)
  • 6 Work Is Theatre (p. 153)
  • 7 Performing to Form (p. 181)
  • 8 Now Act Your Part (p. 209)
  • 9 The Customer Is the Product (p. 241)
  • 10 Finding Your Role in the World (p. 271)
  • Encore: Exit, Stage Right (p. 297)
  • Notes (p. 301)
  • Index (p. 325)
  • Credits (p. 353)
  • About the Authors (p. 361)